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room2 Hammersmith

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June 2016

Deal Type


the first room2.

We think of room2 Hammersmith as our Research & Development Lab. It’s a scaled-back version of a full Hometel, but still delivers all the flexibility and personality one would expect at home. Previously a dilapidated 15 bedroom B&B, the building was acquired and then planning granted for a number of extensions and conversion into its current state.

Property Info

12 month development

16 Units

5 Floors

£4m GDV

room2 Hammersmith hometels

Local character, modern design.

Architecturally designed interior and locally crafted furniture, the townhouse is packed full of character and unique touches to create a memorable charm.

Efficient and automated.

A ghost operating model was adopting to streamline efficiencies and minimise servicing costs. The use of smart technologies and internal system automisiations allows the building to achieve high gross margins and a seamless guest experience. 

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room2 Hammersmith

102 Hammersmith Grove,
Hammersmith, London
W6 7HB

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We’re looking for investors and partners to get involved with Lamington Group.

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"We are delighted to have have been able to secure such a respected and dynamic operator for one of our flagship schemes, and look forward to working together long term on this and other projects" Guy Ziser, CEO, Ziser London