Architecturally designed interior and locally crafted furniture, the townhouse is packed full of character and unique touches to create a memorable charm.
the first room2.
We think of room2 Hammersmith as our Research & Development Lab. It’s a scaled-back version of a full Hometel, but still delivers all the flexibility and personality one would expect at home. Previously a dilapidated 15 bedroom B&B, the building was acquired and then planning granted for a number of extensions and conversion into its current state.
- 12 month development
- 16 units
- 5 floors
- £4m GDV
Local character, modern design.
Efficient and automated.
A ghost operating model was adopting to streamline efficiencies and minimise servicing costs. The use of smart technologies and internal system automisiations allows the building to achieve high gross margins and a seamless guest experience.
102 Hammersmith Grove,