room2
The world’s first hometel brand.
A place to live, not just to stay
A home isn’t a building, it’s a feeling. It’s a set of rules that families create and live by. And it’s different for everyone. That’s why we created room2 hometels; to give people a place to live, not just stay for the night. No archaic rules or restrictions, instead, modern facilities, relaxed employees and seamless experiences. A place where everyone is welcome and no two guests are the same, and we’re excited to be expanding room2 across the UK.
Our Vision
5000 keys open by 2030
room2 is underway on an ambitious vision to deliver 5000 keys by 2030.
We see demand for the hometel product in towns and cities across the UK and beyond.
Net zero carbon hometels
We care deeply about our home, locally and globally, and believe hospitality should be more closely aligned with the responsibilities of protecting the future of the world. We aim to reduce to the maximum and rebalance all of the carbon emissions to zero from both operations and the embodied carbon from the construction process and throughout its lifetime.
What’s a hometel?
Hometels bring you the comfort and flexibility of home whilst offering the best bits of a hotel.
Whether staying for a little or for a while, our places are designed for you and the whole family, where you can be yourself, and where you can treat like home.
At the core of our mission, we are dedicated to crafting surroundings that foster a positive influence on the health and well-being of our guests, employees, and the planet, empowering you to make sustainable choices throughout your travels.
Why it started?
Founded by 2 brothers from Hammersmith; Rob and Stu, who had traveled for 10 years racing boats for GB. Tired of staying in soulless accommodation which disrupted their training, they set about creating unique, thoughtfully designed environments, run by people with real personalities and places people can be the best version of themselves.
What makes us different
A unique guest experience
This is not just a bed for a night, it’s a place to feel inspired, captivated and connected, where lasting memories are made. Plus, it’s a space where guests have the freedom and flexibility they deserve; think mattress menus, 24-hour stays, and seamless arrival experiences.
It’s the little touches
Every detail is considered. Guests will find USB charging points, airplane-focused reading lights, bits and bobs boxes, cookbooks in rooms and premium bathroom facilities.
At the forefront
Utilising the latest technology solutions to provide guests with seamless, simple experiences at the touch of a button, whilst also enabling enhanced operational efficiencies through automation, and providing a platform for scaling.
Flexible operations
The model appeals to a wider range of consumers than typical hotels, and the operational capabilities are built around lean and efficient on site teams quickly capable of adapting to changes in market conditions.
Open Locations
You’ll find room2’s conveniently located in key city centre locations throughout the UK
Hammersmith Townhouse
Launched in 2016, think of room2 Hammersmith as our research & development lab. It’s a scaled-back version of a full hometel, but still offers all the flexibility and personality you would expect at home.
room2 Southampton
The world’s first fully-fledged hometel which opened in 2018, combines the comforts and flexibility of home with the services and security of a hotel. With rooms and the Living Room cafe and bar, it’s a place to live, not just to stay.
room2 Chiswick
London’s first hometel and the world’s first net-zero carbon hotel at the heart of Chiswick opened in December 2021. The property features 86 studios, a studio gym and a cafe & cocktail bar open to the general public.
room2 Belfast
Northern Ireland’s first hometel is made up of 175 rooms, four collaborative event spaces, a trendy restaurant and bar, a delightful tea room and a welcoming lobby.
