Our Brands

A 50+ year old family owned real estate investment, development and operational business.

Lamington Group

We design, build and operate places where people can become the best version of themselves.

Specialising in market leading accommodation for short, medium and long stays.

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The world’s first hometel brand. Creating places to live, not just to stay.

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Offering a better alternative to budget. A ‘plug and play’ hometel brand.

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One of West London’s largest and most trusted operators of serviced apartments.

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Dedicated to providing the best possible residential rental experience in West London.

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Development studio crafting inspiring spaces and delivering award-winning projects.

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Delivering long term sustainable advantage for partners and investors.

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Developed and led by Lamington Group, hometels offer a unique world-first market position, drawing the best elements from serviced apartments, hotels and the Airbnb market.



Resilient and robust

During times of crisis and downturn, the hometel model has proven itself to be highly resilient, delivering well above market industry performance and long-term sustainable returns.



Ambitious vision

room2 is underway to deliver 5000 keys by 2030. We see demand for the hometel product in towns and cities across the UK and beyond.




We care deeply about the long-term environmental health of our home, locally and globally. That’s why we’re moving the company to operationally net-zero carbon.

Family-run, since 1967

Our family heritage ensures a nimble and dynamic organisational culture, with a passionate team committed to outstanding guest service and forward-thinking innovative developments.

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Backed by leading industry experts, our in-house team has a wealth of experience from across the real estate and extended stay sectors.

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Mark Harris

Strategic Investment Partner

Former Managing Director of UK Real Estate for Carlyle Group

Mark draws on his 15 years managing the UK real estate portfolio of Carlyle Group to support Lamington Group in meeting its growth forecasts and nationwide rollout ambition.

James Nichols

Group Operations Consultant

Former General Manager of Hotel du Vin

A multiple award-winning General Manager, James now advises leading hotel brands across the globe and works with Lamington Group to strategically guide operational processes and develop leaders of the future.

Martin Tullett

Financial Controller

Formerly of John Lewis & Partners

Martin is a vastly experienced, profit focussed Financial Controller who specialises in growth consulting for SMEs all the way through to FTSE 100 companies. His broad sector experience is vital in Lamington Group’s ongoing growth.

Anna Verre

Head of Brand

Former Senior Account Manager at Fitch

With 10 years in strategic multi-channel branding and marketing at FITCH, Anna’s clients included Dell, Google, Unilever, Mars, Indigo Hotels. She draws on this to continually advance and develop Lamington Group’s family of brands.

Lamington Group were a perfect fit for the development

Travelodge sites under threat from rival operator

It’s the little touches which make room2 unique

Offering something for everyone

We’re looking for investors and partners to get involved with Lamington Group.

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"We are delighted to have have been able to secure such a respected and dynamic operator for one of our flagship schemes, and look forward to working together long term on this and other projects" Guy Ziser, CEO, Ziser London