The first room2.
room2 Hammersmith operates as Lamington Group’s research and development lab. A scaled-back version of the full hometel model, it retains the flexibility and personality that define the brand. Formerly a dilapidated 15-bedroom B&B, the building was acquired and transformed through a series of extensions and a full conversion into its current form, followed by a comprehensive energy retrofit completed in 2024.
The fully electric hometel is powered by 100% renewable electricity and supported by an air source heat pump and on-site solar panels. Where energy demand cannot be reduced further, operational emissions are offset through nature-verified carbon removal projects, enabling guests to enjoy a carbon neutral stay. room2 Hammersmith has been recognised with a Green Tourism Gold award.
Property Info
12 Month Development
16 Keys
5 Floors
£4m GDV
Zero Waste to Landfill
100% Renewable Energy
Local character, modern design.
Architecturally designed interiors and locally crafted furniture give the townhouse character and unique touches, creating memorable charm.
Efficient and automated.
A ghost operating model was introduced to streamline efficiencies and minimise servicing costs. Innovative technologies and internal system automation support a seamless guest experience while delivering strong gross margins
We're looking for investors and partners to get involved with Lamington Group.
We are delighted to have have been able to secure such a respected and dynamic operator for one of our flagship schemes, and look forward to working together long term on this and other projects
Guy Ziser, CEO, Ziser London